This management decision aid is employed to increase effectiveness in brand investments
Using advanced modelling techniques, and a wealth of experience developing models for clients. It unlocks secrets held in data, creating a series of learnings allowing managers to 'What If?' scenario test different strategies before field implementation.
Enabling users to gain fast, accurate understanding of even the most complicated problems by utilising the latest cutting-edge technology
All data are visualised graphically, and are exportable to most desktop packages e.g. PowerPoint, Excel etc.
Winsight takes the user through the step by step modelling process from data importing and cleaning through to modelling and optimisation.
Winsight’s unique ease of use belies the software’s application of advanced proprietary computational techniques including artificial intelligence, genetic algorithms and exhaustive combinational searching.